about average
why average? because its dope!
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All day, every day, you are flooded with truly extraordinary things. We are bombarded with amazingness at every turn—from the people we meet to the products and services we come across.
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When I started designing I was never satisfied unless it felt special. As I grew, I realized that what makes a design a good fit is the company or person behind the brand.
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Design isn't about being perfect or unmistakable. It's about seeing the big picture and being able to bring your personality / Brand USP into something despite its inherent imperfection and messiness; I think that's where true beauty lies.
branding
We all know that it's not enough to just create a logo, or a tagline, or even a campaign—a brand is an ongoing journey, one that must be treated as such.
In order to create an image in the target groups, a word/figurative mark must be embedded in an appropriate design context. In addition to the logo or the word/figurative mark, the following elements in particular are formative for the corporate design system:
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Colors: The colors should be chosen with care and are subject to regular changes.
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Typography: The typefaces need to be selected carefully and are subject to regular change.
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Design elements: These include pictograms, illustrations, photography and other design elements that can help create an image for the brand.
website
In the digital age, companies and organizations are increasingly required to have a professional Internet presence. A website makes customers aware of your company, accessible at any time and generates sales.
I'll help you not only visually design your website, but also optimize the user-friendliness and search engines so that people can easily find you in Google and such. If you have a website, your customers can find you 24/7. And that's no longer just an advantage, it's a must.
strategy
I create meaningful and compelling brand strategies and stories, which then drive and inform all creative communications going forward—to ensure the brand in question is consistently and coherently presented to audiences, customers and markets.
copywriting
I'm a copywriter, and I make words work for you.
Copywriting is loosely translated as "advertising copy" and comes from the marketing world. Copywriting is based on sales psychology and is intended to encourage readers to take a certain action after reading the advertising text. For example, buy something, download something or sign up for something.
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my name is yingying, and I am the owner of the design studio "average is dope" which is based in Berlin
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as a graphic designer by choice and heart, I love to tell stories through my work - whether it’s creating a website for a small business or helping an established company develop its visual identity.
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as a woman-owned business myself = I am passionate about promoting woman-owned businesses and providing them with the best tools available to support them on their journey towards success.